#A4

Empathy PSA

Idea:

Avoid unnecessary printing & Save the environment 

Concept:

They developed a new, green file format: WWF. A format that uses a plug-in that enables documents to be disseminated as PDF files that cannot be printed. 

Rationale: 

The World Wide Fund for Nature (WWF) has ground out a victory for those who want to save paper. They have developed the idea of a PDF file format which cannot be printed out. Known as the WWF format, this PDF file was made so that one will be forced to avoid unnecessary printing. It is one way to help save our environment.

#A3

"THE COG"

-International ad-

#A2

      My idol

Guess Who?

#A1

"Doing business without advertising is like winking at a girl in the dark."

For me, this quote have lots of meanings in life particularly in advertising. As you may know, business without advertising = people wouldn't know your product. It's as simple as that.