"THE COG"
-International ad-
IDEA: Honda Accord
CONCEPT: All the parts related to this car are broken down into smaller pieces and it was done with parts from an actual prototype of a Honda accord. It is based on a complex chain of reactions of moving parts from the Accord itself. In the end, a fully assembled Honda Accord.
RATIONALE: Honda wants to change the public image of the brand from just a dull type of brand to a more functional and consumer-friendly.
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